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Lawrence F Bailey And Associates



1987 Article, ‘What Determines Quality in Qualitative Research?’

[Full text]     …..     Click   HERE


2011 Market Research Valedictory Lecture:

‘Market Segmentation, Qualitative Research and Conversations Across the Garden Wall’

[YouTube video]          …..     Click   HERE

[pdf slides]          …..     Click   HERE


2014 International Journal of Market Research article:

‘The Origin and Success of Qualitative Research’

[Abstract]     …..     Click   HERE


2014 Final Lecture:

‘Past, Present and Future: What Determines Quality in Qualitative Research?’

[YouTube video]          …..     Click   HERE

[pdf slides]          …..     Click   HERE

[pdf additional notes]          …..     Click   HERE